Managing Innovation: Building Strategic Commitment in High Performance Teams

cover-dmi-fall-1997-3-2(Design Management Institute) by John Mathers. Managing innovation – introducing new products, entering new markets, or refocusing an entire division – fine tunes an organization’s strength and showcases its failings. Mr. Mathers separates mechanics – the processes, procedures and actions that define strategy and manage its implementation – from Strategic Commitment, the life energy that connects the organization’s vision to its strategy and management practices, ultimately driving it into the marketplace.


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